Sunday, December 10, 2006

Code to 301 Reirect Your Web Page

Hello Friends,

For Google, every web page is a seperate but the most important page of any website is its home page. Almost every search engine follow redirection techniques. Out of many redirection techniques, 301 is treated a search engine friendly and its one of the important tool for any search engine optimization professional.
So, I (Amit Dobhal) am giving you the code for 301 redirection. This code is to redirect example.com to www.example .com. As I told earlier google treat every web page a separate page.
Google consider these web pages as seperate URLs and treat them seperately.

RewriteEngine on
RewriteCond %{HTTP_HOST} .
RewriteCond %{HTTP_HOST} !^www\.example\.com [NC]
RewriteRule (.*) http://www.example.com/$1 [R=301,L]

Now, just copy the above code open a new blank file and paste this code. Save this file with name .htaccess under "All Files". Put this file at root location of the server.
Almost every search engine follow this file, however there are cases were I saw MSN not following it. But good thing is it works perfectly for GOOGLE.

Thursday, November 09, 2006

SEO Expert Delhi

Amit Dobhal is a respected SEO Expert as well as Internet Marketing Analyst. He is here into all kinds of Internet Marketing and SEO services. Internet helps in growing business. With more than 3 yeas of experience, his expert advice helps in growing business.
He specializes in Search Engine Optimization, Internet Marketing, Web Designing, Pay Per Click Management.

- Anita Singh

Thursday, September 28, 2006

Pay Per Click

Pay Per Click Services

PPC is a short form of Pay Per Click and its a search engine marketing
technique that requires you to pay a pre decided fee every time someone
clicks ont the ad you have placed in search engine result pages. The
more you place our bid for a specific keyword and the more effective is
your ad and the higher your site will rank in the search engines.

Pay per click is an effective way of Internet marketing. In this the
advertiser pay only for the clicks generated. Research shows that by
2010, advertisers will spend $7 billion on PPC advertising. An
effective PPC campaign management requires lot of research work and a
good strategy. An unplanned Pay per click campaign can result in great
loss, while a properly planned pay per click campaign can bring hge
profits to the company.

PPC campaign works through the bidding process and ads appear before
the organic listing of the website, giving the ads a bit more
attention. The highest bidder recieves a top placement in the sponsored
listing followed by the second highest bidder and so on. However, the
pay per click campaigns are not perfect always. It requires constant
monitoring and a lot of research work. There may be a case that you are
biding high but you are not on the first page of the sponsored result.
Targeting irrelevant keywords can yeild great loss for the company. So
you need to have Pay per click experts to handle a effective pay per
click campaign
.

The amount placed for a bid depends on the popularity of the keyword.
The more the popular a keyword is the more will be the bid. Pay per
click is an action driven process and the advertisers only pay for the
number of clicks. Unlike banner advertising campaigns, pay per click is
more effective.

Thursday, July 27, 2006

NoODP Meta Tag

There's new Google meta tag that stops your description in Google listing being shown from ODP(Open Directory Project, http://www.dmoz.org)
The code for the tag is:

META NAME = "ROBOTS" CONTENT = "NOODP"
META NAME = "GOOGLEBOT" CONTENT = "NOODP"



These tags stops the ODP description to be displayed in Google Search Engine Result Pages(SERPS).

Monday, December 12, 2005

SEO Expert, New Delhi

SEO New Delhi, India

My Profile

Name: Amit Dobhal
Home Page: Search Engine Optimization Company
Contact Me Here

Projects Undertaken:

Name Of Website: http://www.mymalta.co.uk
Keyword: City Breaks in Malta, Short Breaks in Malta, cheap flights and Hotels in Malta
Ranking: Google - 6th position, 8th position and 1st position respectively.
Yahoo - 1st position
MSN - 1st position

Name Of Website: http://www.mymilan.co.uk
Keyword: Milan City Breaks, Milan Holidays, Flights and Hotels in Milan
Ranking: Google - 6th position, 11th position and 1st position respectively.
Yahoo - 1st position
MSN - 1st position

Blogs:

Blogs are very useful in SEO. It is the short form of Web Log or Weblog. Its a spece which any website provides to you for sharing your views or opinion. Blogs are regularly updated to get indexed. You can write anything on it. But from SEO view point you should write keyword rich content in it. Like if you are optimising a travel site then the title of the blog should be like Travel and Tours or Luxury Travel or any of your keyword Like Travel India. Similarly, If you are optimising a website offering flights to Delhi then your title can be Cheap Flights to Delhi and you should write the content that best suits this keyword.Blogs are the easy way of sharing your views and opinions on the net. Even non technical people can post their views with the help of Blogs.

Why Are Blogs So Important?

In SEO Blogs provides you a Back Link and some traffic to your site. Blogs can help you and your company by getting traffic. Its a way of getting some back links to your site. Blogs are very interactive and informative. At the end of each blog there is a link that allows anyone to add their comments. This allows your customers to comment on your product. In this way you can judge the uality of your product also. Blogs can be marketed easily and quickly by using their RSS feeds. People are generous with adding links to your blog if the content is good. More links means more traffïc and better search engine rankings. You can add some pictures to your blog for better appearance.Most importantly, be sure to pepper your entries with calls to action. For example, if your business blog is attached to your travel website and the blog's theme is traveling and finding great travel deals all over the world, make sure you add a link to an entry that points people to a travel special you're running on your website. What would be even better is a blog entry about the fantastic vacation you took to Hawaii and included at the end was a link to cheap Hawaii vacation deals on your website.

Ways by which You Can Make Revenue From Your Blog:

1. Selling advertisements: You can advertise some other's product on you blog in return of some money. Whether you use banners or text links, if your blog draws a regular audience, you can try to offer ad space to organizations that are looking to market to your audience. In fact, if your blogs becomes really popular then advertisers will call you.

2. Offering Google's AdSense: Google adsense is a way for website publishers to display relevant Google Ads on their websites or blogs and earn money.

3. Affíliate Programs: Affïliate programs allow Web sites owners to have a link on their site, such that you receive payments or reciprocal advertising in exchange for promoting other's Website. In the case of blogging, you post links within your blog, and collect monëy from the owners of those links when they result in a click-through and sale.

There are some website which provides free Blogs:

BlogWise: http://www.blogwise.com
Blog Search Engine: http://www.blogsearchengine.com
Blog Hub: http://www.bloghub.com
Blog Daisy: http://www.blogdaisy.com
Get Blogs: http://www.getblogs.com
LS Blogs: http://www.lsblogs.com

How To Blog For Business:

First you need to get blogging software. You can choose to create a blog that is housed on another site such as http://www.blogger.com/ (which is a blog service) or you can host it on your own Web server. I recommend the latter since the links that are developed by others pointing to your blog won't be counted in the search engines. This is because the links are attributed to domains, so a link to http://MyNewBlog.blogger.com gives a link credít to blogger.com and not your domain.
If your blog is a business blog, you really ought to host your own blog as opposed to using a blog
service. You'll need the extra functionality and control. If you plan on hostíng your own blog and if you plan to use a UNIX Web server platform, then you need to go with blogging software such as Movable Type, for example. If you have a Microsoft Web server platform for your site, then you'll need software such as BetaParticle blog. Find a great list of various blog software at: http://www.lights.com/weblogs/tools.html

Next you'll need a database to hook your blog up to. The database is what stores the blog entries, among other things. If you don't know if you have a database on or connected to your website server, or if you don't know how to hook up your blog to your database, contact your host company or Web server administrator for help.

Once you have the blog set up on your domain (for example http://www.MyWebsite.com/blog) and you've hooked it up to a live database, you can start blogging. Generally, each entry is also a day. So you can write a new entry every day, or whenever you want, and that entry will show up on the blog at the top, moving older entries below.
You ought to think of a theme for your blog. In other words, your blog could be about your personal experiences in the industry you're in. It could be about your company's product reviews, or new services. It could be about your thoughts and opinions about issues related to your industry. It could be a place where you regularly find and list new resources to help others in your industry. The list is endless. But be sure to stick to a theme and be original. You want to offer something of value to your website visitors.
Sticking to a theme helps you position yourself for future advertisers and also makes for better reading for your visitors. Furthermore, you want to give a good impression with your blog with each and every entry if you want it to augment your online business. Finally, sticking to a theme helps with the search engines since it's believed that engines determine website themes and use this information for ranking.
Of course your blog could be about personal things too. Many blogs are just that, an online journal. But since we're interested in Web business here, I am discussing business blogs only.

Official Blogs of Google